Some fine and clean logos

Logo design is a necessary part of any brand or corporate identification, thus is very important that a successful logo must be simple, distinct and easy to spot.

Rule number 1. Take four steps back at about three meters from the screen. If the logo chosen to represent you is still visible, then you made a good choice. If you see something indefinite, then it is time to change it.

What makes a good logo? As we mentioned before, a good logo must be distinctive, memorable, timeless, versatile, appropriate, practical, graphic, simple in form and conveys a message. Coca Cola is a simple font, MacDonald has a yellow M and WWF is a stencil BW lovely Panda. Not to mention the Apple. In contrary, many logos present on the market tend to be bushy and complicated, with many curves, colors, gradients and necessarily in 3D perspective. They have all the ingredients to miss the essence. Last but not least an effective logo should be able to work across a variety of mediums and applications. The logo must be functional and able to be printed in one colour (ie. wood or stamp), size, reverse (ie. light logo on dark background) or cut in stone or metal. Do many logos meet these requirements? Certainly not. Here are some arguments why a logo should be well done from the beginning. To change it after you have invested a lot in packaging and promoting campain is not the smartest thing.

Service: Logo Design, Graphic Design

Categories: Logo Design, Brand Design, Illustration Design, Visual Identity

Audience: Food & Gourmet, Beauty, Health Care, Medical & Pharma, Beverages, Sauces, Snacks & Technology

Style: vintage, modern, minimalist, elegant and playful

Additional Services: PRE-PRESS