Bounceback - Finance

Logo Design / Identity / Graphic Design

A good logo must be distinctive, memorable, timeless, versatile, appropriate, practical, graphic, simple in form and conveys a message. Coca Cola is a simple font, MacDonald has a yellow M and WWF is a stencil BW lovely Panda. Not to mention the Apple. In contrary, many logos present on the market tend to be bushy and complicated, with many curves, colors, gradients and necessarily in 3D perspective. They have all the ingredients to miss the essence. Last but not least an effective logo should be able to work across a variety of mediums and applications. The logo must be functional and able to be printed in one colour (ie. wood or stamp), size, reverse (ie. light logo on dark background) or cut in stone or metal. Do many logos meet these requirements? Certainly not. Here are some arguments why a logo should be well done from the beginning. To change it after you have invested a lot in packaging and promoting campain is not the smartest thing.

Client: Bounceback Financial, TX, US

Project: Logo Design & Corporate Identity / Financial report

Style: Modern, symbolic

Categories: Logo Design, Visual Identity

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