Merck & Co., Inc. - Character Design

Illustration / Graphic Design

"SINGULAIR" is a medicine used for the prevention of asthma attacks and alergies for adults and children ages 12 months and older. According to the campaign to promote the drug for parents and children, the client asked a familiar character to illustrate the need for movement of children exposed to environmental risk factors.
The solution: A tiny and comic blue Dino. Kids liked him instantly.

"EZETROL" is a drug that lowers plasma cholesterol levels. It acts together with a statin by decreasing cholesterol absorption in three steps (120 - 100 - 70). According to its campaign, the client asked a design to illustrate that the two components support one another, together leading to lowering blood cholesterol.
The solution: Two runners that are jumping over cholesterol levels. Sport will always be perceived as sedentariness opposite and also fats enemy.

Client: Merck & Co., Inc, Europe

Project: Character Design

Style: Disney Character

Categories: illustration Design, Visual Identity

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