The Secret Of A Perfect Logo
A good logo must be distinct, memorable, timeless, appropriate, practical, graphic, simple in form, and convey a message. Coca Cola has a simple font, MacDonald has a yellow M, and WWF is a BW Lovely Panda stencil. Not to mention Apple. The simpler, without many colors and graphic details, the more visible it is. Many logos on the market tend to be bulky and complicated, with many curves, colors and gradients.